Client: The University of Chicago
Role: Concept Development, Creative Direction, Design, Project Management
As a means to increase attendance at the Medical Center Development’s off campus lectures, a new approach was taken with the 2006 events. In prior years, the invitations were of a very sterile and technical nature. The redesign served to change that and provide a unique and personal touch to the discussions. Leading off with a preview booklet and following up with various event specific invites, academic topics, such as Genomics and Neuroscience, were portrayed in a very warm and inviting tone to individuals that might not be familiar with such topics.
